Green Friday Sales Analysis
Green Friday sales were analyzed by Baker, a firm that provides dispensaries with marketing software. According to the data collected by the firm, last year’s Green Friday sales were double the sales of an average Friday. Pre-rolled joints are a Green Friday favorite and sales of concentrates such as hash, wax, shatter, and oil tripled. This indicates that many purchases being made are most likely gifts. Where a bottle of wine or alcohol may have been picked up as a gift in the past, marijuana related items are starting to pick up in popularity in the same way. Sales this year are expected to be even higher, with many states legalizing both medical and recreational cannabis on November 8th.
Similarity to Black Friday
The Tricky Gift of Marijuana
While it is usually illegal to give medical marijuana to people who don’t have a medical marijuana card, recreational cannabis was just legalized in California, Nevada, Maine and Massachusetts. It will take some time to set up the infrastructure of the industry. Marijuana stores are not expected to open until 2018. However, until then, it is legal to grow and possess up to an ounce of it in California which means that medical marijuana card holders can legally purchase cannabis gifts for loved ones.